Digital Signage in Hospitality and Tourism: Welcome, Programme and Weather

In Valais, tourism is a major economic pillar. Hotels, residences and tourism offices that invest in digital signage offer a modern and informative guest experience - while reducing the workload on their reception desk.

The welcome screen: the first digital impression

A hotel lobby is the first point of contact with the guest. A well-designed welcome screen displays:

• Personalised welcome message : "Welcome to the Dupont group" for seminars and events
• Local weather in real time : the number one question from guests at a resort, anticipated without any intervention
• Daily activity programme : hikes, spa, restaurant, entertainment
• Shuttle timetables : ski lifts, airport transfers, local buses
• Practical information : useful numbers, Wi-Fi, check-out, services

Reducing the load on reception

Every question asked at reception takes an average of 2–3 minutes. Recurring questions - "What will the weather be like tomorrow?", "When is the shuttle?", "What can we do today?" - account for 60 to 70% of interactions. A well-placed information screen cuts these requests in half, freeing staff for higher-quality hospitality.

Concrete case: hotel in Crans-Montana

A partner hotel in Crans-Montana uses 3 SpinetiX screens:

• Lobby: welcome, weather, daily programme, partner sponsors
• Restaurant area: daily menu, wine list, promotions
• Conference area: Way Finding with room schedules, speaker names

Content is managed by the communications manager from their computer or tablet. Updates take 5 minutes per day.

Tourism office: inform and orient

Valais tourism offices use Digital Signage to:

• Display slope and lift status in real time (API data)
• Present local events for the week
• Show promotional videos of the region
• Direct visitors to activities and points of interest

An investment suited to the sector

Valais hospitality is seasonal - the investment must be proportionate. At CHF 40 per screen per month, a medium-sized hotel can equip its lobby and common areas on a very reasonable budget. Discover our complete Digital Signage range.