Digital Signage in Retail: Shop Windows, Menus and Promotions That Capture Attention
A shop window with a sun-faded paper poster, a laminated menu with prices crossed out in marker… that's not the image you want to project for your business. Digital signage transforms your communication materials into modern, flexible and impactful tools.
Digital shop windows: your best silent salesperson
A screen in the window attracts 10 times more glances than a static poster, according to a study by Intel. Animated content captures the attention of passers-by, even from a distance. Our retail clients in Valais use it to:
- Display daily promotions : updated in 2 clicks from their phone
- Showcase new products with attractive visuals
- Show opening hours and seasonal information
- Display customer reviews and social media posts in real time
Digital menus for restaurants
Restaurants and cafés that switch to digital menus never go back. The benefits are immediate:
- Instant menu changes : dish of the day, seasonal menu, happy hour, everything is updated in real time
- Visual presentation : appetising food photos, far more effective than a text list
- Multilingual : crucial in Valais with French-, German- and English-speaking clientele
- Printing savings : no more reprinting menus every time prices change
In-store screens: boosting sales
A well-placed screen in a shop directly influences purchasing decisions. According to Digital Signage Today, in-store digital signage increases sales of featured products by 15 to 30%. It's the marketing channel with the best ROI for a physical shop.
How much does it cost for a shop?
A typical installation for a shop in Valais:
- 1 shop window screen + SpinetiX player: one-off initial investment (screen + player + installation)
- Monthly fee: CHF 40/month all-inclusive (licence, CMS, support, updates). Optional: lifetime player warranty CHF 185/year/player
- Estimated ROI: if the screen generates just 2–3 extra sales per week, it pays for itself within a few months
Visit our Digital Signage pricing page for a full cost overview, or discover all our Digital Signage solutions.
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